MODEL OF IMPLEMENTATION OF ELECTRONIC COMMERCE TECHNOLOGIES

Abstract

The article distinguishes the classification of types and forms of e-commerce depending on the relations between the parties involved, as well as on the types of enterprises carrying out commercial activities. The analyzed studies of the correlation between the transition to electronic commerce and the growth of the productivity of the economic entity allowed us to conclude that there is no single approach to the impact of the introduction of information and communication technologies on the results of the enterprise. The technological factors of e-commerce implementation at small and medium-sized enterprises are considered, including: organizational flexibility, external pressure, perceived ease of use and perceived usefulness. The model of technological implementation of electronic commerce is based on the research of K. Fleisher, which analyzes such important aspects of the business entity's activity as: technological, which characterizes the firm, existing and future technologies; organizational, which refers to the size of the firm and its field of activity, organizational structure and internal resources, environmental aspect, which refers to the area where the company exists, which refers to industries, competitors and existing relations with the government. The model is supplemented with such elements as the use of electronic data exchange, relationships with business partners, obstacles and risks. The question of the process of implementing e-commerce is considered from a practical point of view as an important competitive tool for domestic companies, which is increasingly characterized by the absence of borders, internationalization and the so-called "technological liquidity". The essential reasons for the introduction of electronic commerce technologies by domestic enterprises are highlighted. The value chain process in e-commerce is considered. A value chain is a business model that describes a company by breaking down a series of activities that add value or cost at each stage of the process. It was noted that large companies show a greater tendency to develop fragmented value chains without an adequate industrial relations system depending on their business model. There are large differences in the assessment of the impact of the introduction of e-commerce on the labor market