LEGAL BASIS FOR THE DISSEMINATION OF INFORMATION INFLUENCES IN SOCIAL NETWORKS

Abstract

his paper examines the legal aspects of the regulation of informational influences in social networks, which are of particular importance in the conditions of modern digital challenges. The authors examine international and national legislation, in particular the regulations of the European Union, the United States, China and Australia, analyzing the approaches of different countries to the control of information flows, ensuring freedom of speech, protecting user data and the responsibility of online platforms. The article emphasizes the importance of a balanced legal system that would help preserve democratic freedoms and at the same time ensure information security, protecting vulnerable groups of the population, including children. An ideal legal system should include measures to control disinformation, ensure transparency of political advertising, protect personal data and hold social platforms accountable. Special attention should be focused on protecting vulnerable groups, such as children, and on combating hate speech. A comprehensive approach involving a combination of legislative changes, education efforts and cooperation with technology companies is necessary to create a safe online environment. The authors’ conclusions confirm the need for constant adaptation of legislation to the rapidly changing conditions of the information environment. It is recommended to implement effective legal measures to counter information threats and disinformation, as well as ensure international cooperation to harmonize legal standards. It is promising to study the methods of increasing the transparency of the algorithms that form the information space of users, in order to reduce their influence on the perception of information and behavior. Further research is aimed at evaluating the effectiveness of existing legal norms and developing strategies for their adaptation in various sociocultural contexts.